Joe Sedelmaier (born John Joseph Sedelmaier, Jr. on May 31,1933 in Orrville, Ohio) is a director and producer of television commercials. Sedelmaier is best recognized as the director of some of television's best known, and most honored commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "Where's the beef?". Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television spots were cast and filmed. As TV commercials crowded the programing environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks. Enter Joe Sedelmaier. A successful Y&R and JWT art director-producer who opened a film production studio in 1967, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors Clara Peller breaking new ground, and creating public and industry cutting-edge "buzz."